Welcome to my first business accountability journal entry.

“Business Accountability Journal” sounds a bit dull, so I’m, rather cleverly, going to call it the Captain’s Log. The Captain’s Log is where I update myself and anyone else that’s reading on how business is going. I’m hoping to make this a bi-weekly routine if I find it useful. I’ve been reading other blogs like smartpassiveincome.com and having two years worth of logs to be able to go through seems like an invaluable resource.

Other blogs detail revenues, traffic, etc in their journal entries. I may not share that info for Website On-Demand, but I’ll likely share it for my two new start-ups since they’re really just starting, and it’ll be need to see their growth clearly right from the beginning.

Website On-Demand (WOD)

What I did since the last report:

It’s been a mostly productive couple of weeks ending with the letting go of one of our phone support contractors.

In terms of Client growth, we’ve received:

  • Leads: 5
  • Renewals: 2

What I plan to do before the next report

  1. Launch the new website before the end of November, 2011
  2. Hire one phone support agent
  3. Hire one full-time developer

Traffic and growth statistics (total, last month, difference)

Visits
This will be included in the Dec 1st report.

E-Newsletter Subscribers / Sign-Ups
This will be included in the Dec 1st report.

Study Chinese in Taiwan (SCIT)

What I did since the last report:

I’m slowly but surely adding content to the website. In the first couple weeks of November I added two blog articles and also did some backlinking including setting up 5 blogs on free services all pointing back to the SCIT website. Lynn also did one round of article submissions.

Surprisingly, this little bit of backlinking / article submissions has already boosted my ranking from 19 to 14 in only 5 days!

For book sales, things are still EXTREMELY slow. We’ve had one book sale these past two weeks 🙁 Quick! Go buy one at http://www.studychineseintaiwan.com! I’m also considering adding adsense into the website. Traffic is still minimal to the site as it’s been less than a month since it launched, so I may hold off on that until later on.

What I plan to do before the next report

  1. Continue releasing content through the blog from the e-book
  2. More article submissions via Unique Article Wizard

Traffic and growth statistics (total, last month, difference)

Visits
This will be included in the Dec 1st report.

E-Newsletter Subscribers / Book Sales
This will be included in the Dec 1st report.

PTS

What I did since the last report:

The past couple weeks I’ve been busy with the new WOD site so I haven’t had as much time to focus on the PTS project.

I’m hoping to spend some more time on link building/article writing once the WOD website is finished.

We’re also working on correcting a few bugs in the program. Once they’re completed, we’re going to begin another round of email marketing. We have two lists we’re currently marketing to – one for Ontario and one for the west coast (US and Canada). The latter we haven’t begun, but the former provided good results the last time we ran it.

What I plan to do before the next report

  1. Get the service approved for Clickbank
  2. Set up 5 free blogging websites to redirect back to the PTS website
  3. Get my Virtual Assistant to begin article submissions

Traffic and growth statistics (total, last month, difference)

Visits
This will be included in the Dec 1st report.

E-Newsletter Subscribers / Sign-Ups
This will be included in the Dec 1st report.

Income Breakdown for November, 2011 – FirstHalf

This will be included in the Dec 1st report.

What I Learned in November, 2011 – Second Half

Hiring and managing outsourced staff is difficult to say the least. Until now, I can’t claim a whole lot of success on this front, but I plan on improving! I’ve noticed that my instincts are usually right, but I’m far too slow to act on them. I need to change that. Also, I think I’ve been too scared to be labelled a ‘micro-manager’, and so I’ve been more hands-off than I should have been with outsourced staff. That changes today.

I also need to ensure that being clear/candid is a company value and that everyone in the company embraces it – including myself. I was reading Winning by Jack Welch, and he professes the benefits of candid, transparent communication. Erring on the side of not hurting anyone’s feelings is good practice I think for interacting with strangers, but its effects in business seem to be to slowdown innovation and allow mediocrity to flourish.