I’ve read so many great (and some not so great) business and internet marketing books in the past few years. To help point you in the direction of some books, and to keep them straight in my head, here’s a listing of the ones I can remember. Unfortunately, my bookshelf is back in Toronto at the moment and only half are in my kindle, so I can’t remember all of them right now!

NOTE: Listing them below is not an endorsement! Most of them had at least a few gems in them.

RE: the social media books: the Social Media books all pretty much say the same crap. Don’t read more than one or two expecting the others will yield even more insights. Trust Agents and Inbound Marketing were both pretty good. The Zen of Social Media was lame, and I’d only recommend reading that if you’ve never read a social media book before. But if you haven’t read a social media book before, I think Inbound Marketing is a better place to start. Content Rules was also a great book as it talks about the content life cycle and ways to get the most out of your content. I wouldn’t consider that a pure social media book.

Currently Reading:

  • Winning – Jack Welch
  • Out of Our Minds – Ken Robertson
  • What Got You Here, Won’t Get You There – Marshall Goldsmith
  • Mining the Social Web
  • The 21st Century Emerson Collection
  • The Copywriter’s Handbook, Third Edition

Read In the Past Few Months:

  • Programming Collective Intelligence
  • Trust Agents
  • The Happiness Advantage: BEST book on positive psychology I’ve read. The tips are very useful and proven effective through lots of research studies.
  • Inbound Marketing: Decent
  • The E-Code: Book on mostly e-mail campaign best practices. Half the submissions are garbage other half are good enough to make the book worth reading.
  • Vagabonding: An Uncommon Guide to the Art of Vagabonding: I didn’t need to read this, but I can think of lots of people that do (namely anyone wanting to break free of the 9-5 work world.
  • A Briefer History of Time: brief to the point I’d recommend those actually interested in physics pick up a different book.
  • Walden: Vook Classics
  • Rise & Shine: The Extraordinary Story of One Man’s Journey from Near Death to Full Recovery
  • Get Rich Click!: The title sounds lame and all-hype, but the book was actually really good.
  • Book Six to Book 11 of the Wheel of Time Series
  • The Zen of Social Media: meh, can do with out.
  • Get Rich Click!: useful!
  • When I Say No, I Feel Guilty: old but useful as well.
  • The 10 Best Ever Anxiety Management Techniques: great tips and techniques for anyone looking to reduce stress and anxiety in their lives. I’d recommend this.
  • Content Rules: How to Create Killers Blogs: very useful! EVERY business looking to expand their web presence should first come up with a content plan.
  • The 4-Hour Workweek: my bible – can not recommend enough.
  • Web Analytics: 2.0: very useful, though maybe too technical for the average small business owner.
  • The Magic of Thinking Big
  • Blue Ocean Strategy: useful book for business planning at the 20,000 feet level.
  • Mindfulness in Plain English: the BEST intro to meditation I’ve ever read.
  • Think and Grow Rich
  • The Prince:
  • The Prophet: BEAUTIFUL
  • Beyond Good and Evil:
  • Letters to a Young Poet: WONDERFUL, every young person should read this.
  • The First-Time Manager
  • Buddhism Plain & Simple

Read More Than a Few Months Ago:

  • The Art of SEO: best book on SEO I’ve ever read
  • Calls to Action: best book on conversion optimization I’ve ever read
  • Good to Great: maybe useful for those in the corporate world. As a small business owner, I didn’t find it useful.
  • Landing Page Optimization
  • The Sales Bible: I liked How to Master the Art of Selling much better.
  • e-Myth: EXCELLENT book for small business owners on process creation.
  • Breakthrough Business Development: excellent book for creating sales processes for your business. Every sized business would benefit from this book.
  • Guerilla Marketing: useful for local businesses.
  • The New Rules of Marketing & PR
  • Crush It: are you one of the passionless masses? This book helps you to use your passion as a focus to narrow down your options.
  • Waiting for Your Cat to Bark
  • Always Be Testing
  • Web Design for ROI: meh
  • Designing Web Usability: meh
  • A Practical Guide to Feature-Driven Development: useful for larger scale software development
  • Search Engine Optimization: Your visual blueprint for effective Internet marketing: not bad
  • How to Market, Advertise and Promote Your Business or Service in Your Own Backyard
  • Getting to Yes: Negotiating Agreement Without Giving In
  • Getting Past No
  • The Ultimate Sales Letter: Attract New Customers. Boost your Sales.
  • How to Master the Art of Selling: EVERY salesmen should read this book. I loved it, Although can’t say I practice what it teaches, I think my business would be better off if I did.
  • The Jelly Effect: How to Make Your Communication Stick: this helped me when I started going to networking events.